Amara Halal Cosmetics is the first company in North America to provide completely Halal-Certified cosmetic products manufactured in the U.S. specifically for the Muslim community. Amara Halal Cosmetics strives to promote awareness in the Muslim community that “Halal isn’t limited to what is consumed as food but also applies to what is put on our skin”.
Studies show that women who apply lipstick end up “eating” the lipstick they’ve applied via absorption of the lipstick through their skin, or by licking their lips, or when they eat/drink while wearing lipstick – 4 to 9 pounds of lipstick are “consumed” as a result in an average woman’s lifetime. So, imagine all those lipsticks products currently out in the market that are made with chemicals like fatty acids and gelatin, as well as other items, like alcohol or ingredients that are extracted from animals like pigs.
After several years of research, Amara Halal Cosmetics was created so that women don’t have to worry about breaking Islamic rules when they are wearing makeup and performing their daily prayers because all our products are Free of Animal and Alcohol contents.
The Muslim population in America is estimated to be over 3.4 million people. Specific demand for Halal personal care products is in turn being driven by an increased consumer awareness and knowledge of the ingredients used in the formulation of personal care products and the way they are produced.
Amara Halal Cosmetics was founded in 2010 with a vision to provide its community with pure, clean, cosmetic products that abide by Halal standards. The word “Halal” is an Arabic word used many times in Quran, which means Permitted or Acceptable according to an Islamic law. It’s the opposite of Haram which means Prohibited or Unacceptable according to an Islamic law. In the Holy Quran Allah commands us not to eat any Haram foods and only to eat Halal foods; it’s mandatory.
“O ye who believe! Eat of the good things wherewith We have provided you, and render thanks to Allah if it is (indeed) He whom ye worship” (Qur’an 2:172)
Amara Halal Cosmetics’ mission is to provide cosmetics that come from natural sources like plant extracts and use raw (unrefined) ingredients.
There has been a common misconception up until now about what constitutes Halal, with many people assuming that it relates purely to food. Others who have had a better understanding of the rulings have simply been unaware that some cosmetics contain ingredients that they should avoid. Now, with the introduction of Amara Halal Cosmetics, there is no need for misconceptions or misunderstandings since Amara Halal Cosmetics provides its customers with pure, clean, cosmetic products. We can all be pretty and be worry free.